Las Vegas Blvd. is one of the most notorious stretches of road in the world. Beneath its veneer of excess and hard partying, though, is a neighborhood that reflects the unbounded optimism of the American Dream.
Everyone has their perception of what the Las Vegas Strip is and means, gleaned from its depiction in popular culture and books over the decades. A celeb-packed pleasure center, drug-fueled place of ruination, Mecca of organized crime, an incubator for celebrity chefs, and even a budget-friendly family destination: the Las Vegas Strip is or has been all of these things and many more. The trick is to tap into what you want your Vegas vacation to look like and plan accordingly.
To understand the dynamics of the Strip, consider this: The stretch of Las Vegas Boulevard that runs north to south bookended by the STRAT observation tower and the “Welcome to Fabulous Las Vegas” sign swells with roughly the population of San Francisco in visitors each week—and it’s only about four miles long. As you might imagine, the hospitality industry is the largest employer in the Las Vegas Valley. About one-quarter of visitors are coming to Las Vegas for the first time. The majority are repeat visitors, here not just for the gambling and entertainment but also for the dining, nightlife, and overwhelming number of luxury retail stores. Open a store or restaurant in Las Vegas and you bring your A-game. All this is to meet the ever-growing expectations of Vegas visitors that they will see the best, eat the best, buy the best, and be treated like royalty.
Perhaps the best thing about the Las Vegas Strip is that, while the business of gaming and hospitality is dead serious, it has arguably the best sense of humor of any city on earth. Here, monumental, choreographed fountains, a singing frog that sits atop a 90-foot waterfall, a belching volcano, and a replica of the Eiffel Tower: they’re all just part of the fabric of the Las Vegas experience, and completely normal to those who live here. Embrace the weirdness and you’ll fully understand this neighborhood.